• Strategic marketing and sponsorship leader with 15+ years of experience developing integrated partnership strategies that strengthen brand positioning, deepen audience engagement and drive measurable business impact across sports, entertainment, cultural and media ecosystems
• Translator of enterprise brand objectives into scalable sponsorship and activation strategies
• Owner of high-value relationships across college and professional sports, media partners and entertainment properties
• Expert architect of sponsorship agreements and skilled negotiator

Skills

• Integrated Sponsorship & Partnership Strategy
• Brand Activation & Audience Engagement
• Sports, Collegiate & Entertainment Partnerships
• Sponsorship Valuation & ROI Measurement
• Cross-Functional Marketing Leadership
• Relationship Management & Stakeholder Engagement
• Budget Management & Financial Oversight
• Executive Communication & Strategic Storytelling

Professional Experience

FCB CHICAGO | CHICAGO, IL | VP, MANAGEMENT DIRECTOR (2021 - 2025)  Previously MANAGEMENT DIRECTOR (2018 – 2021) | ACCOUNT DIRECTOR (2014 – 2018)

Accounts: The Boeing Company (primary), GE Healthcare, The Dow Chemical Company, Hidden Valley Ranch, Chicago Public Library, GoRVing, Next Era Energy

Led integrated sponsorship and partnership strategy on behalf of global brands, developing high-impact sports, entertainment and cultural partnerships designed to increase brand visibility, strengthen audience engagement and support long-term business objectives. Managed annual sponsorship and activation portfolio while directing cross-functional collaboration across marketing, strategy, creative, communications and production teams

• Developed integrated activation strategies that translated sponsorship assets into multi-channel marketing campaigns across experiential, digital, social, and media platforms
• Partnered closely with internal marketing and communications teams to ensure alignment of key messaging, campaign objectives and audience engagement strategies
• Built and maintained relationships across collegiate athletics, professional sports teams and leagues, entertainment properties and media partners

Strategic Leadership & Valuation

• Led quantitative and qualitative evaluation of partnership opportunities across sports, entertainment media and cultural platforms
• Built business cases and valuation frameworks to assess sponsorship ROI, audience reach, brand alignment and long-term enterprise value
• Synthesized consumer insights, cultural trends, and competitive landscape data into strategic recommendations presented to C-suite stakeholders
• Developed partnership roadmaps aligned to brand and media investment priorities

Deal Structuring & Negotiation

• Structured and negotiated sponsorship agreements in conjunction with legal support
• Managed renewal negotiations and evolved partnership scopes to maximize value
• Negotiated $145M+ in sponsorships and partnerships

Account & Team Leadership

• Supervised cross-functional teams of 10+ across strategy, account, creative and production, ensuring high-performance delivery across multiple client portfolios
• Set performance goals, conducted evaluations and mentored emerging leaders
• Led all senior-level client status meetings and executive reviews
• Empowered direct reports via reverse mentorship programs

Performance Measurement & Reporting

• Designed KPI frameworks to measure sponsorship impact across awareness, engagement, earned media and business outcomes
• Delivered executive performance recaps and optimization recommendations to senior stakeholders

TEAMWORKS MEDIA | CHICAGO, IL | DIRECTOR OF DEVELOPMENT (2010 - 2014) Previously PROGRAMMING MANAGER (2005 - 2010)

Accounts: Gillette, Old Spice, Big Ten Conference, Big Ten Network, Northwestern University

• Developed and negotiated partnerships between collegiate teams/conferences and brands
• Structured media and branded content integrations within live sports broadcasts
• Oversaw contract negotiations and renewal strategy across athletic properties
• Led design, development and content strategy for the B1G Experience @ B1G HQ
• Produced award-winning sports documentaries for ESPN 30 for 30 and PBS

Education & Memberships

NORTHWESTERN UNIVERSITY EVANSTON, IL | BA, Radio/TV/Film

Certified Facebook Creative Strategist | Office 365 | Proficiency with AI | Adobe Creative Cloud

Member, Women in Sports + Events

Interests