Case Studies

Boeing x Invictus Games

GOAL: Demonstrate support of the global military community; engage with key defense diplomats; promote recruitment; thoughtfully engage competitors, their friends and family and community-at-large; provide employee engagement opportunities

ROLE: Negotiated discounts on rights fees; selected and directed international vendors; led strategy, design, messaging and activation build in 2022 @ The Hague, NL; 2023 @ Dusseldorf, GER; 2025 @ Vancouver

RESULT: Activation footprint saw 10K+ attendees/daily; facilitated 100+ job interviews on site; conducted fruitful conversations with foreign officials

Boeing x Out & Equal Workplace Equality Summit

GOAL: Demonstrate global commitment to DE&I to encourage recruitment

IDEA: Uncovered authentic insight around Boeing’s earliest ERG, an  LGBT support group founded under the guise of a bonsai club

ROLE: Negotiated 15-20% discount on rights fees; led strategy, design, build for activations from 2017-2023

RESULT: Boeing conducted 100+ interviews on-site or via event's hybrid weblink; activation footprint named Best in Show due to authenticity (and our cool Bonsai-in-a-can giveaways)

Boeing x Chicago Cubs

GOAL: Demonstrate Boeing’s support of veterans in a memorable and engaging way that invites fans to participate

STRATEGY: An insight led us to understand that the majority of Americans want to extend appreciation to our military but they don't know how. We created a Ball Wall on the concourse at Wrigley Field and invited fans to sign messages of appreciation to service members. We worked with the USO Illinois to distribute the balls overseas.

ROLE: Developed activation concept, oversaw the build, facilitated volunteers from Boeing and USO; leverage Boeing Military Salute to drive traffic

RESULT: Creative, participatory activation created goodwill from fans and community to Boeing

Boeing x Smithsonian + Apollo 50

GOAL: Demonstrate Boeing’s support of veterans in a memorable and engaging way that invites fans to participate

STRATEGY: An insight led us to understand that the majority of Americans want to extend appreciation to our military but they don't know how. We created a Ball Wall on the concourse at Wrigley Field and invited fans to sign messages of appreciation to service members. We worked with the USO Illinois to distribute the balls overseas.

ROLE: Developed activation concept, oversaw the build, facilitated volunteers from Boeing and USO; leverage Boeing Military Salute to drive traffic

RESULT: Creative, participatory activation created goodwill from fans and community to Boeing

Boeing x Business Roundtable 

GOAL: Develop a tech-focused, immersive activation that reflects the innovation of the brand and inspires pride from Boeing CEO

ROLE: Supported fee negotiations; led development of design and build inclusive of holograms and lasers; facilitated CNBC interview with Boeing CEO in the footprint of the activation

RESULT: Boeing CEO hosted conversations with CEOs of JPMorganChase, AT&T, and Microsoft executives using technology to tell Boeing’s innovation story

GoRVing x Addams Family 2

GOAL: Seek and secure entertainment partnerships that will impact RV sales

ROLE: Secured entertainment partnership with MGM, supported production of short film, created RV dealer activation collateral and ran online sweepstakes

RESULT: Collaboration delivered 34% increased foot traffic to RV dealers, 11M impressions for the film and 9,450 sweeps entries

Hidden Valley Ranch x Ultimate Dive Bar

GOAL: Convince die-hard BBQ sauce Buffalo Bills fans to dip their wings in ranch instead

ROLE: Produced Ultimate Dive Bar, associating the Bills fan tradition of jumping on tables with consideration of ranch as a superior wing dip. Fabricated large dive pit in a Buffalo sports bar, recruited attendees for participation, catered to influencers on site

RESULT: Clients loved the content capture and continue to share the creative to showcase their humor and humanity